Hello Ana, Thank you for joining us on Talking With The Pros, can you please gives us an introduction about yourself and how you got started in the design industry?
Hello Karim, thanks for having me! I am originally from Barcelona and have been living in the US since 2009. I have always been interested in creative disciplines. I draw a lot when I was a kid, and never actually stopped doing so. By the time I had to decide what I wanted to do in my life, Graphic Design shined as the perfect choice. It was a discipline that allowed me to work on creative concepts, that has Illustration and Photography tightly related to it and that also offers the possibility to work on very different projects. Since Graphic design is everywhere, you can find yourself working on a lettering project for a sneakers company on day and on a more illustrative piece for a wine label the next. I love that about my job!
What would you say is your favorite illustration you have done to date, and why?
Winter Bugs is to the date one of my favorite projects. It came out of nowhere. it’s a project I developed from a series of photos I took one day that I had some time to kill. Once in my studio, I got interested by the shapes of the branches and started playing with them and creating symmetrical compositions. The resulting forms looked like bugs and I decided to develop a series. I think the reason of what I love that project is the fact that the process was so playful and surprising. It was like a graphic adventure.
What do you think is the most challenging part of your job?
As a creative working on visual projects, the most challenging part of my day to day is finding total satisfaction from my projects. Every time I finish a piece, I learned something though the process and when I look back to previous projects, they kind of lack that small little thing that they would have if I did them all over again. I feel like I am never totally satisfied because there are always new things that I can experiment with. In part is good because every new project brings excitement, but I always have the feeling that my work could be better.
Every designer deals with design blocks from time to time? How do you end up dealing with it and bringing it back?
I feel that blocks happen in every discipline. It’s just a matter of letting your brain rest for a bit. We are not machines and everything requires balance. In order to generate ideas, I need to have time to observe what is happening around me. A good equilibrium between hard work and space for amusement and relaxation is crucial for me.
You have many amazing typography type projects in your portfolio, can you give us a brief walkthrough on how you accomplish these projects?
I always start by drawing that I have in my mind. Sketching is good to set your ideas visually and work on general composition. After that I work with Illustrator and Photoshop until I get the result I am looking for. It always starts with an idea that I need to see materialized, and then it only takes a lot of work to make it happen.
Where do you see yourself in 5 years?
I love what I do, I will be doing the same but on a higher level and probably working with new industries. it’s all about growing as a creative.
Thank you for your time, do you have any final words for our readers?
Thank you! I always encourage people to work hard and do what they love. It always brings good results and it’s very rewarding.
To view more of Ana Gomez’s work visit her portfolio at www.anenocena.com