I was born in New York, raised in Swizzerland, studied in France and finished my university in Canada. I am residing in Montreal, Canada since 1997. I am 39 years old, married to Mélanie Rousseau who is from Montreal. I have been in creative field for 15 years as designer and art director. I spent most of my time at Sid Lee agency where I learned and growed a lot for 8 years. After these fabulous years, I decided to move to the video game industry and work at Ubisoft as a branding art director where I continue exploring new ways to create. Ever since I was a child I love seeing the world behind the camera. I've practiced photography since I was 12 years old. The last discipline I have recently discovered is the aerial photography/film with the development of drones.
I am a brand art director at Ubisoft for 4 years now. I work a lot on most of the main productions in the company. I started with the Assassin’s Creed franchise, continued with Farcry and Watch Dogs. I am mostly mandated to develop the identity of the games from logos, key arts, box arts...etc It’s a lot of work because there are always few projects going on at the same time. The communication approach is pretty different, the environment of creativity is always varies. But since fall 2015, I have moved to a specific production: Rainbow Six. I work now exclusively for this game. The universe is awesome and allows me to introduce and practice one of my favorite activity: The photography.
My specific mandate and chalenge is to build a nice and strong identity mainly in marketing domain but also into the game itself. Some menu aspects, icons, backgrounds...etc. I take care of the graphic coherence of the identity and communication troughout the image of the game. I work a lot with the different directors to have a good overview of the game.
The creative process is pretty organic. But it starts mainly by discovering and playing a lot of the game, even when the game is in progress. I have to translate the right feeling and message that the game is going to offer to consumers. In parallel, I meet lot of different tactical professionals from different team across the world as the GRC, JTF2, Navy Seals, GIGN...etc to learn a lot from them and take good references. I organise photoshoots with these guys too, to bring nice pictures and composition for references and communications. After that, I have strong material to elaborate identity pieces to make the fantasy of the game alive for consumer’s eyes. My creative process end by a question: Do I have the consumer dream?
Rainbow Six is my favorite one because it is a game thats has a really great fantasy which is in parallel with a reality in the world. It also gives me the opportunity to use photography and a new way to elaborate original communication pieces.
A citation I love and which I apply as working at Ubisoft ;)
"In every child there is an artist.
The problem is how to remain an artist growing up."